Email marketing can provide the greatest ROI (Return On Investment) if done correctly. It’s a great way to stay in touch with people who want to know what you have to say.
Providing great offers and promotions is not always the key to a good email campaign. Bombarding people with special offers and promotions will only annoy people and they will become desensitized to what you have to say. Your email campaigns should be 80% content and 20% promotion at most.
You need to provide them with information, value and educate them. It helps builds your authority in their eyes as well as your relationships with them