For many personal trainers January can be an exciting time. With the new year on the door step and many people looking to get into shape then there is a lot of opportunity to help grow their business. Yet we all know too well that plenty of those who want to start the new year getting fit won’t make it to February so new client acquisition for personal trainers needs to be long term.
This was a book that I had my eye on for a while and I was interested to see what it had in store for businesses. I was pleased to see that the book looked at the advertising and marketing of many of the big brands over the last 50 years and how the business model of making your company successful has changed and changed dramatically it has.