So this week I took time out and ready a fairly new book. It’s by marketing guru (I hate using that word, but in this case it is justified) Jim Cockrum.
It’s a really easy read and the book has some great ideas in there. I actually came away with a fair few more ideas than the book offered as it gets your mind thinking in other directions than you would normally start on.
So you own a restaurant. Like many business owners you probably want to make the most profit you can with a compromise on quality of service or food. With more and more competition for your customers attention there are a few things you can do to get the edge.
Knowing how your customers think will help you make those profit margins look a little healthier. There are a few small changes you can make today which will start making a difference.