This was a book that I had my eye on for a while and I was interested to see what it had in store for businesses. I was pleased to see that the book looked at the advertising and marketing of many of the big brands over the last 50 years and how the business model of making your company successful has changed and changed dramatically it has.
So this week I took time out and ready a fairly new book. It’s by marketing guru (I hate using that word, but in this case it is justified) Jim Cockrum.
It’s a really easy read and the book has some great ideas in there. I actually came away with a fair few more ideas than the book offered as it gets your mind thinking in other directions than you would normally start on.