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This was a book that I had my eye on for a while and I was interested to see what it had in store for businesses. I was pleased to see that the book looked at the advertising and marketing of many of the big brands over the last 50 years and how the business model of making your company successful has changed and changed dramatically it has.

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Hopefully all of this knowledge that I am passing on to you is coming in handy and you are putting it to good use. If there is anything that you would like to know then please just leave any comments below and I will get back to you.

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So this week I took time out and ready a fairly new book. It’s by marketing guru (I hate using that word, but in this case it is justified) Jim Cockrum.

It’s a really easy read and the book has some great ideas in there. I actually came away with a fair few more ideas than the book offered as it gets your mind thinking in other directions than you would normally start on.

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Martin McIver SEO Marketing Consultant

Hi, I'm Martin. I've been helping businesses grow their online presence now since 2007 and I have seen a lot change. The internet moves rapidly and businesses which don't embrace this could be left behind. You don't want to be one of them do you? If not, stick around. All of this information is designed to help you increase your customers and make your business stronger.

If you find you are a bit overwhelmed with it all, contact me with any questions.

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