Revealed: The Secret to Creating Great Content For Your Customers
As a business owner, you know that a successful business is based on strong sales and customers who are ready to buy.
What if I told you there are strategies and tactics you could easily implement to grow your business? In fact, one strategy in particular could help you attract more customers who are ready to buy.
The shocking thing is that most (if not all) of your competitors aren’t using this strategy. And using it would highly differentiate your business with prospective customers.
Want to hear more?
The number one thing you can do is focus your business’s written content on your customer, their needs, wants and problems.
‘Written content’ refers to anything your business uses to communicate with customers. This content includes your website, emails to new prospects, email newsletters, brochures, online and print advertising, and anything else you create.
Creating great content for your customers is about creating content that appeals to them.
This may sound simple, but look at your website and the websites of your competitors. I’ll bet they focus on your business and your products or services. But customers care about themselves.
When you talk about your business, it makes it hard for customers to see a connection between what they want or need, and what your business offers.
Writing the content from their perspective moves you into the mind of your customer. It makes it easier for customers to connect their needs and wants to the solution you can provide them with.
This fundamental shift in how your business communicates will enable you to more easily create great content for your customers and prospects.
When you write content for your business, you need to evaluate it critically. Ask yourself: “does this content offer some sort of benefit to the reader (the target customer)?”
If the answer is no, it’s better to rework it, and try again (rather than using it as is).
If you don’t know what would appeal to your customers, ask them. Find out what they want, what they need, and the problems they’re trying to solve. There is always gold to be found in this sort of direct customer input. Use it to direct the focus of your content.
Having great content, which is focused on your customer’s needs and wants, plays a significant role in differentiating your business from your competitors.
Use it to your advantage, and you will attract more customers who are ready to buy.
Eric Moeller writes at Copy Dojo (http://copydojo.com), where he helps entrepreneurs and small business owners learn sales copywriting and marketing strategies and tactics they can use in their business. Visit Copy Dojo to sign up to receive free sales copywriting tools you can use to grow your business.