Book Review: Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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So this week I took time out and ready a fairly new book. It’s by marketing guru (I hate using that word, but in this case it is justified) Jim Cockrum.

It’s a really easy read and the book has some great ideas in there. I actually came away with a fair few more ideas than the book offered as it gets your mind thinking in other directions than you would normally start on.

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So you own a restaurant. Like many business owners you probably want to make the most profit you can with a compromise on quality of service or food. With more and more competition for your customers attention there are a few things you can do to get the edge.

Knowing how your customers think will help you make those profit margins look a little healthier. There are a few small changes you can make today which will start making a difference.

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This is THE MAN when it comes to copywriting. Gary has lost more money testing the water with copywriting then most people get to keep. Unfortunately Gary is no longer with us but his sons carry on his legacy by offering us his advice and documented knowledge, for FREE.

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So what do you need to know about setting up a business online? A key element for a good online presence is having a website which has been designed and created correctly from the outset. This will save you a great deal of time and money in the long run by just understanding the key elements of a good customer experience.

So what are they?

Clean Design

People just don’t want to know all about your special offers at once. They don’t want to see every product or service that you offer. As long as you make the site easy to use and well structured then people will be able to find what they are looking for. This will keep the bounce rate of disgruntled visitors down.

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Martin McIver SEO Marketing Consultant

Hi, I'm Martin. I've been helping businesses grow their online presence now since 2007 and I have seen a lot change. The internet moves rapidly and businesses which don't embrace this could be left behind. You don't want to be one of them do you? If not, stick around. All of this information is designed to help you increase your customers and make your business stronger.

If you find you are a bit overwhelmed with it all, contact me with any questions.

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