Growing your email list is important if you want to extend the reach that your company has on your prospective customers.
You will want to try and do everything you can to direct them to your site and get them to sign up for your email list.
At any point that you interact with people this is a great opportunity to get people on your list. It is thinking like this that will help expand your email list and improve the impact your email marketing will have on people and inevitably the amount of sales that you make.
So what’s the difference I hear you say. Well a website looks good but a lead generation web site is designed to do 3 things.
- Capture your customers details
- Grow your business
- AND it looks good.
Any website is a great way to get your business seen online and tell customers what you have to offer. However, you need to engage these visitors, speak to them and stay in contact with them so visitors become customers, then customers become loyal customers and loyal customers become referring customers.
This was a book that I had my eye on for a while and I was interested to see what it had in store for businesses. I was pleased to see that the book looked at the advertising and marketing of many of the big brands over the last 50 years and how the business model of making your company successful has changed and changed dramatically it has.