Book Review: Persuasive Online Copywriting How to Take Your Words to the Bank by Bryan Eisenberg, Jeffery Eisenberg, Lisa T. Davis
Hopefully all of this knowledge that I am passing on to you is coming in handy and you are putting it to good use. If there is anything that you would like to know then please just leave any comments below and I will get back to you.
So what’s on the list today? As you may have gathered from the title of this post, we are going to look at a book about copywriting.
Now, if you want to keep your readers engaged and coming back to your site you will want to read this book. It offers advice on how you can make your customers the centre of your business and how to speak to them like human beings.
So many companies get this wrong it’s mind blowing. This is good news however, as it leaves the door wide open for you to come in and swoop up their annoyed customers.
How many websites have you been to and all they do is talk about how great THEY are and what THEY have achieved? Off putting isn’t it? If you were at a party you wouldn’t want to spend your time talking to a person like this would you?
The book explores what people are doing wrong on their site and what your customers want from you in terms of communication, content and how it’s delivered.
I’ll write a post on good content and how to deliver it later on so stay tuned.
If you want to put your efforts to engage customers then this is a good book to read and absorb.
The book touches on various elements like:
- Why online copywriting is different to other forms of media
- How to market yourself correctly
- The content of your messages
- Importance of relevance
It agrees with many of the elements in the Jim Cockrum Book I reviewed – 101 FREE marketing ideas and expands on the concept that content is king. You could use this book as a learning curve for what people look for and then as a check list to ensure that you deliver just that.
A good rule of thumb to remember is if you wouldn’t talk like that to someone then don’t use it on your website.
Never use ‘welcome to our website’. When have you ever been to a website and not been welcome? This takes up time to read and is less likely to keep your customer engaged. Remember every second counts.
The longer people are reading stuff that doesn’t matter to them or doesn’t deliver what they are looking for then closer to leaving your website they become. Keep this in mind and you won’t go wrong at all.
Keep all content relevant and you will help keep that customer on your website. This will help with reducing your bounce rate if your content is easy to digest.
Without going overboard, that should provide you with an idea of why you need to consider your content as a vital tool in making your customers happy.
I hope you have enjoyed reading book review about online copywriting.
Feel free to add any comments below.
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